Entrepreneurial and Global Vision Essay Example | Topics and Well Written Essays - 750 words

Entrepreneurial and Global Vision - Essay Example The first success factor is the focus made not on large corporations and holdings but on the small and medium enterprises (SMEs). As legendary Sam Walton has once created the Walmart chain in small and rural areas, thus Jack Ma has focused on helping and supporting SMEs by creating technology infrastructure, necessary and helpful for developing their businesses. Thus, Jack Ma has gained a big opportunity for business growth having found the way to contribute to the global society by solving the customer’s problems and thus delivering value. However, it is important to note that even though Jack Ma has focused on small and medium businesses he has achieved economies of scales due to huge population in China and great demand on behalf of the Chinese entrepreneurs (Rose, 2011). As Jack Ma explains, the new generation should be treated differently by businesses. First of all, global entrepreneurs should focus on the customers and their needs, then on employees, and only then on shareholders and their needs. This consequence of priorities is different to the standard perception that shareholder’s interests should be satisfied first. And obviously, Jack Ma’s focus on the customers and employees is one of the secrets of his success as a global entrepreneur. The founder of Alibaba site states that the core competence of his business is the corporate culture. Corporate culture cultivates delivery of value to the customer, and this generates economic value to the company as a consequence. Focus on employees is another important aspect that contributes to the success of the global entrepreneur. Ma recommends treating human brain as the greatest resource as he believes it is the greatest potential and driver of innovation (Rose, 2011). Finally, he bel ieves that shareholders’ needs should be satisfied after the customers’ and employees’ needs as greediness common to shareholders doesn’t have long-term positive effect and in case of crisis